Businesses embrace various smart and cost-effective advertising tools to gain a competitive edge in their domain, but the ever-increasing media costs are always a worry. That explains the reason why an increasing number of businesses are coming back to traditional and lost cost modes of advertising, such as custom wraps. No matter the budget or business, vinyl wrapping offers an economical yet effective solution to promote your brand. If you are still unsure about the advantages of investing in custom wraps, we give you seven reasons that should be enough to earn your interest. Take a look.
1. Brand Promotion
According to “out-of-home advertising”, a study by Signarama, Toronto, vehicle wrap advertising accounts for 26 percent of total outdoor advertising resulting in positive impact on customers’ buying decision. Unlike online and TV marketing that entails huge production cost and sporadic exposure to target audience, commercial vehicle wrap is a cost-effective outdoor advertising tool that offers constant brand promotion.
2. Color Management
According to a market study by 3M and the American Trucking Associations, 91 percent of the target audience noticed texts and graphics printed on commercial vehicles, which has helped businesses turn potential customers into business leads. As vehicle wraps are available in different colors, designs, and materials. They can be easily worked around to create an eye catching vehicle wrap solution.
3. Distinct Identity Creation
In an overcrowded market, business owners are constantly battling to create a distinctive business appeal to attract potential customers. Creating something compelling means creating an emotional connection between you, your business, and customers. Eye-catching custom vehicle wraps for that matter render a distinct appeal to your commercial vehicle separating it from the crowd and attracting more customer along the way.
4. Cost Effective
Repainting your commercial vehicle is not only expensive, but also takes working off the business for several days. Whereas wrapping your vehicle takes less time and also costs less than paint. If you paint a vehicle that you are going to letter you have to pay for the paint job and also pay for the lettering after.. A wrap takes care of the paint and the lettering all at once in a timely manner. It lasts for many years, which in turn makes custom wraps a cost-effective advertising tool.
5. Easily Reversible
A custom vehicle wrap doesn’t harm the original paint of the vehicle. Should you decide to change the logo, design, color, or even rebrand your business, all you have to do is simply take your vehicle to the nearby custom wrap shop and change it with the new one.
6. Optimum Resale Value
If you are planning to replace the truck, all you have to do is remove the wrap. The truck beneath the wrap still looks new. It is, therefore, most likely that you will get a good resale value of the truck without having to repaint it. The only loss incurred in the vehicle’s resale value is its depreciation value in course of time.
7. Protection from Scratches
Every inch covered under a custom wrap protects your vehicle’s original paint from natural elements such as dust, bird droppings, and sunlight. Commercial vehicle vinyl wraps are highly durable and work as a shield against stone chips and other day-to-day abrasions. In addition, you have the freedom to cover the vehicle partially or completely, depending on your needs and budget.
Custom wraps work as mobile billboards and advertise your brand wherever your commercial vehicles go. Moreover, as it makes the commercial vehicle eye catching, it intrigues potential customers to learn more about your products and services. To make the most of your investment in vinyl wraps, however, make sure you hire a competent expert to carry out the job. An expert such as Graphic Solutions. We are a one-stop-shop for distinctive and appealing custom wraps for all types of vehicles. To learn more about our services, call us at 508-384-1020, or fill out our contact us form and one of our executives will get back to you, shortly.